NMDA Digital Graphics Standards

Preparing Graphics

  • Text and Copy For Manufacturer Distributors: Should be saved as a .pdf file.
  • Internet Graphics:  Line art shoud be 72dpi in RGB format. The file should be saved as a JPG. Four color or black/white photos should also be 72dpi. These files should be saved as a JPG. Note that internet graphics should not be used for printing, as the resolution for internet publishing is too low for print.
  • Catalog and Printed Graphics: Photos or grayscale images must be 300 or higher dpi and must be in CMYK format. The file may be saved as an EPS or TIFF. Line drawings should be 600 dpi or higher and must be in CMYK format. These graphics can be converted to internet use, but internet graphics should not be converted to print. If you only produce one type of file, make sure it meets the catalog/printed graphics requirements. If you are using spot color (a PMS color)  or a path you MUST save the file as an EPS.
  • Read Me File: There must be a Read Me file included for the CD or DVD version. If you are using the Image Library please comply with the documentation requested on the website. The Read Me file will include descriptions of artwork, graphics or text changes. The sole purpose is to indicate changes and new listings so there will be specific instructions on how to note the changes.

How To Save Graphics

  • CDs should always be burned in the ISO 9660 CD-ROM XA format. The files should be named in DOS naming style (ie. Eight characters plus a three-letter extension: i.e., “*.eps”). BE SPECIFIC when naming files, using part numbers when possible.
  • TIFF files can be saves as a WINDOWS file and they will work on a Macintosh correctly (the only difference between the two is in the preview). TIFF format should be chosen when there is no clipping path on the photo. TIFF files are ideal for printers that do not support postscript suc as inkjet printers. TIFF files can also be used when going to a commercial printer as long as the image is 300dpi at the size it is to be used. TIFF files should be saved as “*.tif” and NOT “*.tiff”. If your file has spot color or a path save it as an EPS file.
  • EPS files are ideal for vectorgraphics and raster images (photos) with clipping paths. These files must be saved once for the MAC and once for the PC in the application that was used to create it. These files may bitmap when printing to a non-postscript printer. Vector graphic EPS files can be resized within an application to any size with no decrease in quality. ALL EPS files will have a path associated with them.
  • For the Image Library there are two types of 3″ x 3″ images allowed. Low-Res which should be saved at 72dpi in a .jpg file format and High-Res which must be at least 300dpi saved as an .eps or .tif file.
Distribution Media