Dealer Week
Boating’s only event focused on dealer growth.
December 6–9, 2026 • Tampa Convention Center, Tampa, FL
As a manufacturer, supplier, OEM or service provider, you rely on a strong dealer network to reach your own goals. Getting in front of the best dealers in North America is how you get there, and Dealer Week is where that happens. It’s a chance to put your products and services in a forum that draws top retailers and fuels their continued growth.
NMDA sponsors Dealer Week because we believe in the power of dealers. This is where marine dealers gather to learn from the industry’s leading experts and explore what’s changing with manufacturers and service providers alongside them. Educational tracks cover sales, marketing, service, and management.
Who should attend: Marine retailers looking to improve their profits and performance. Content applies to general managers, department managers, dealer principals, service advisers, service and parts managers, sales personnel, sales managers, and marketing managers.
Dealer Week 2026: “The New Fundamentals” puts the focus on the skills reshaping dealerships today, artificial intelligence, innovation, leadership, customer experience, and operational efficiency across marketing, sales, and service. Beyond the sessions, the expo hall brings together boating’s leading manufacturers, suppliers, and service providers, with plenty of room to connect with industry peers and trade notes on what’s actually working.
For more than 50 years, the Marine Retailers Association of the Americas (MRAA) has delivered world-class educational programming to dealers, retailers, and service operations that power the boating industry. Dealer Week exists to engage, energize, and empower the dealer community, and it’s the preeminent way MRAA brings that mission to life.
Registration is open for Dealer Week 2026.