Mission
The mission of Grow Boating – Discover Boating is to promote the boating lifestyle and improve the boating experience to increase participation in boating and ultimately increase sales of marine products and services.
Increase Boating Participation
Generate awareness and interest in the boating lifestyle through the Discover Boating campaign, an integrated marketing strategy grounded in sound research.
Share Stories of Discovery
We have produced four ‘Stories of Discovery’ videos. You can add these to your own website at no cost as a way to communicate with your customers about how impactful a boat can be to someone’s life. Click here for more information.
Program Promotion
Welcome to the Water and Discover Boating are programs designed to persuade more consumers to try and, hopefully, adopt the boating lifestlye. NMDA members are encouraged to use the FREE resource materials on the DiscoverBoating.com website to promote boating in a variety of ways. These materials can be used on your websites, but also, can be provided to dealers as they are in direct contact with consumers.
Discover Boating researched and evaluated which online resources consumers consult before making a purchase. They have many tools you can add to your website:
- Videos – Welcome to the Water, Good Run, Boating Guy and more
- Interactive Tools – Boat loan calculator, cost comparison tool, Take Me Fishing Hotspot Map, Spouse Conversion
- Facebook Tools – MovieMaker
- Printable Checklists – Boating Safety, Spring Start-up, Winterizing Your Boat and more
- Click on this LINK to watch Why Boat Shows are ‘Can’t Miss Events’