Recreational Boating & Fishing Foundation



The Recreational Boating & Fishing Foundation (RBFF) is a national, non-profit organization that is leading the drive – in partnership with industry and government, and through its brands Take Me Fishing and Vamos A Pescar – to increase participation in recreational boating and fishing, thereby helping to conserve and restore our country’s aquatic natural resources.

RBFF is committed to spreading the joy of fishing and boating to all ages, genders and cultures; we envision one nation united in our passion for fishing and boating. A nation committed to the pursuit of leisure activity on the water.

In 2016, RBFF announced its 60 in 60 goal to increase yearly angler participation to 60 million in 60 months. This aspirational goal comes at a critical time for the fishing and boating industry. Get involved by using the many free tools RBFF offers.

  • Research – This area includes Hispanic market research, boating and fishing research, and more.
  • Content You Can Use – This area includes places to boat and fish, social media posts, infographics, and videos.
  • Marketing Materials Resource Center – This area included web banners, a photo library, logos, direct mail and email ides to reactivate lapsed anglers, and a Spanish translation guide for common fishing terms.
  • Webinars and Workshops – RBFF hosts an annual State Marketing Video for all 50 state agencies to share ideas and help increase participation. RBFF also hosts a variety of webinars.