Welcome to the Water

Mission

Promote the boating lifestyle and improve the boating experience to increase participation in boating and ultimately increase sales of marine products and services.

Increase boating participation

Generate awareness and interest in the boating lifestyle through the Discover Boating campaign, an integrated marketing strategy grounded in sound research.

Program Promotion

Welcome to the Water and Discover Boating are programs designed to persuade more consumers to try and, hopefully, adopt the boating lifestlye. NMDA members are encouraged to use the FREE resource materialson the Growboating.org website to promote boating in a variety of ways. These materials can be used on your websites, but also, can be provided to dealers as they are in direct contact with consumers.

NEW! Movie Maker Application – Encourage Your Dealers to Use it

Marketing efforts are at full throttle for Discover Boating as we head into summer! Please help us spread the word using our new Movie Maker application on Facebook (visit this link to check it out on the Discover Boating Facebook page). Just add a few favorite boating photos, select a song and background theme, write captions and let the application do the rest.

Here are some ideas for dealers and/or your staff members!

• Taking a new customer out for a test drive? Snap a few pics and you can help them see themselves boating with a short film, starring … them!
• Hosting a demo event? Capture the best moments of your event to keep it fresh in the mind of your followers and current/potential customers.
• Spending a day on the water with friends, family and/or co-workers? Use your photos  to create your boating movie to share on your own Facebook page or company page.
• Create a company-wide contest for the best staff movie. Encourage your team to take part and share their enthusiasm for the boating lifestyle.

Welcome to the Water – Movie Maker can also be added directly to your company’s
Facebook fan page – allowing your fans to easily access, create and post their boating movies. Contact Armida Markarova at amarkarova@nmma.org for instructions.

Add Welcome to the Water Video to Your Website

Note the expressions in these boaters’ faces – From the accountant to the mechanic, Discover Boating welcomes everyone to the water and this video captures it all! This is more than a campaign, it’s a movement to get more people on the water. Join the  movement & add this video to your website. You can also find the video on YouTube.

Discover Boating Logo

Click the links below the logos to download files.

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The GrowBoating.org website offers:

• FREE window clings and bumper stickers
• Social Media Tools - tweets and links for your Facebook page
• PR Tips – useful if the media wants to interview you
• Webinars - they cover Social Media basics, (if you need them) and info about the Discover Boating program
• Discover Boating website - This is aimed at consumers and provides tons of information about boats, safe boating, ways to have fun and more.