The Recreational Boating & Fishing Foundation (RBFF) has launched a campaign to engage Hispanics in boating and fishing as research has shown this population segment are under-represented as anglers, lack participation as boat owners, and are generally unaware of aquatic conservation or preservation practices.
- However, at 52 million strong, this is not a population segment we can ignore. In fact:
Hispanics represent 38% of the population under age 18 in the top 10 U.S. DMA’s
- Growth is now coming from births, not immigration; 1 of every 4 babies born in the U.S. is Hispanic
- With an estimated $700 billion in shopping power, Hispanics are BIG business
You can find many marketing materials such as videos, logos, presentations and PSAs, as well as research information and other resources here.
You can also link to this website.